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聚火爆走红美日韩市场中国游戏为何能在海外获得成功?

来源:网络整理 编辑:深圳 时间:2020-02-11

YUANBIAOTI:ZOUHONGMEIRIHANSHICHANG ZHONGGUOYOUXIWEIHENENGZAIHAIWAIHUODECHENGGONG?

  多款中国游戏全球下载量超亿次;海外市场实际销售收入连年快速增加——

  游戏出海,扬起“中国风”

  ZHONGGUOYOUXICHANYEJINNIANLAIZAIHAIWAISHICHANGJIAXUNBUDUAN,BUSHAOYOUXIQUANQIUXIAZAILIANGCHAOYICI,DUOGEGUOJIAYOUXIBANGDANQIAN3MINGBEIZHONGGUOYOUXIZHANLING。

  BANSUIZHEZHONGGUOYOUXIYIQI“ZOUCHUQU”DEHAIYOUZHONGGUOWENHUA。QIZHONGSANGUOYOUXIDEHUOBAO,JIUYINFALEHAIWAIWANJIADUISANGUOLISHIDEXINGQU。

  ZHONGGUOYOUXICHANYEWEIHEZAIHAIWAIHUODECHENGGONG?CHUHAILUSHANGYOUNAXIETIAOZHANHEJIYU?YOUXIHEYIYINFA“ZHONGGUORE”?

  走红美日韩三大市场

浙江风采网  ——ZHONGGUOYOUXIHAIWAISHICHANGXIAOSHOUSHOURUQUNIANTONGBIZENGZHANG21%;ZHONGGUOYIDONGYOUXIHAIWAISHICHANGZHANBIDA15.8%,YOUQIZAI“YIDAIYILU”YANXIANGUOJIAQIANLIJUDA

  QUNIANDIJUBANDEZHONGGUOYOUXICHANYENIANHUIFABU《2019NIANZHONGGUOYOUXICHANYEBAOGAO》XIANSHI,ZHONGGUOYOUXIHAIWAISHICHANGSHIJIXIAOSHOUSHOURUDA115.9YIMEIYUAN,BI2018NIANZENGZHANG21%。QIZHONG,MEIGUOSHICHANGZHAN30.9%,RIBENZHAN22.4%,HANGUOZHAN14.3%,ZHEISANDASHICHANGHEJIZHANBIJINQICHENG。

  《BAOGAO》ZHICHU,ZHONGGUOYOUXIQIYETONGGUOJIJIDEHAIWAITUOZHAN,DAZAOJINGPINYUANCHUANGYOUXIDEZHANLVE,PINGJIECHAYIHUADECHANPINDINGWEIYUYOULIANGDEYOUXIPINZHI,CHENGGONGSUZAOLEYIPIZHONGGUOYOUXIPINPAI。SUIZHEGUONEIYOUXIQIYEDECHUHAIZHANLVEBUDUANCHENGSHU,YUHAIWAIYOUXIQIYE、NEIRONGPINGTAIZHIJIANDELIANGHAOHEZUOZHUTUILEGUONEIYOUXIQIYEZHUANYEHUA、BENDIHUAYIJIKUAISUGAOXIAODEYANFAYUNYINGTIXIDAJIAN。

  ZHONGGUOYOUXICHANYECHUHAIJINNIANLAIFAZHANSHITOUXUNMENG。YOUQIZAIZHINENGSHOUJI、5GDENGTONGXINJICHUSHESHIRIYIWANSHANDEQINGKUANGXIA,YUELAIYUEDUODEZHONGGUOYOUXI“ZOUCHUQU”。

浙江风采网  2017NIAN,WANGYIYOUXICHUPINDESHOUYOU《YINYANGSHI》ZAIHUOBIANZHONGGUOHOU,ZHENGSHIJINJUNRIBENSHICHANG,YIDUDENGDINGRIBENApp StoreYOUXIBANG;JIEZHIMUQIAN,《HUANGYEXINGDONG》QUANQIUXIAZAILIANGTUPO3YICI,DUOCIDENGDINGRIBENiOSCHANGXIAOBANG;《MINGRIZHIHOU》QUANQIUXIAZAILIANGTUPO1YICI,TONGSHINAXIAMEIGUO、JIANADA、TAIGUODENGApp StoreYOUXIMIANFEIBANGQIAN3MING;MUTONGKEJI《WUJINDUIJUE》ZI2016NIANFAXINGYILAIYIJINGCHENGWEIDONGNANYAZUISHOUHUANYINGDEMOBA(DUORENZAIXIANZHANSHUJINGJIYOUXI)SHOUYOUZHIYI,《WUJINDUIJUE》LEIJIHUODE2.81YICIXIAZAI,QIZHONG75%LAIZIZHONGGUOYIWAIDEYAZHOUSHICHANG。

  YIDONGYOUXIQIANLIDA。JIAMASHUJUHEOUZHOUYANJIUJIGOUNewzooRIQIANLIANHEFABU《2019QUANQIUYIDONGYOUXISHICHANGZHONGGUOQIYEJINGZHENGLIBAOGAO》ZHICHU,ZHONGGUOYIDONGYOUXIHAIWAISHICHANGZHANBI15.8%,YOUQIZAI“YIDAIYILU”YANXIANGUOJIAQIANLIJUDA。

浙江风采网  BEIJINGSHIFANDAXUEWENHUACHUANGYICHANYEYANJIUYUANYUANZHANGXIAOYONGLIANGJIESHOUBENBAOJIZHECAIFANGSHIBIAOSHI:“ZHONGGUOYOUXICHANYEXIANGBIQITADISANCHANYE,QUESHISHICHENGGONGHUODEJIAODAGUOJISHICHANGFENEDEFUWUCHANYE。DUIYUZHONGGUOYOUXICHANYEHEXIANGGUANQIYELAISHUO,SHENRULEJIEGUOJIYOUXISHICHANG,ZHENGQUEBAWOHAOSHICHANGDINGWEI,CAINENGGENGHAODIFENXIANGQUANQIUHUADEGUOJISHICHANG。”

  中国游戏“走出去”利好条件多

  ——QUANQIUYOUXISHICHANGKAIFANGCHENGDUGAO,BUFENGUOJIAYONGHUPIANHAOYUZHONGGUOLEISI;ZHONGGUOYOUXIDAZAOJINGPINCHUHAI,YINGDEHAOKOUBEI

浙江风采网  MEI、RI、HANSHICHUANTONGYOUXIQIANGGUO,BENTUYOUXILIANGDUOZHIYOUYOU。ZHONGGUOYOUXISHIRUHEDARUZHEIXIESHICHANGDE?

浙江风采网  YOUXISHICHANGKAIFANGCHENGDUGAO。XIAOYONGLIANGBIAOSHI:“MEIGUOHERIBENDEYOUXISHICHANGSHIYIGEKAIFANGCHENGDUHENGAODESHICHANG。YIFANGMIAN,YOUXIDENEIRONGHEXINGSHIMEIYOUTAIDUOXIANZHI,YOUSHICHANGGUILVLAIJUEDING。TONGSHI,ZHEIXIEGUOJIABINGBUXIANYUZHIYUNXUBENGUOYOUXIKAIFASHANGHUOZHEYOUXISHENGCHANCHANGJIASHENGCHANDEYOUXICHANPINTOUFANGSHICHANG,ERSHIDUIQUANQIURENHEYOUXICHANGJIADOUJINXINGKAIFANG。ZHEIYANGDESHICHANGHUANJINGFEICHANGSHIHEQUANQIUYOUXIKAIFAZHEGONGTONGCANYUKAIFA。”

浙江风采网  BUFENGUOJIABENTUYONGHUYOUXIPIANHAOYUZHONGGUOLEISI。WANGYIYOUXIBIAOSHI,RIBENSHICHANGGUIMOHONGDA,FAZHANQIANJINGGUANGKUO,YOUXIGAOPUJILVWEIZHONGGUOYOUXIJINJUNRIBENCHUANGZAOLEYOULITIAOJIAN。SHANGSHIJI70NIANDAIQI,RIBENYOUXITONGGUOJIEJI、ZHUJI、ZHANGJIDENGXINGSHIJINXINGFAZHAN、SHENTOU,SUZAOLEQIJIJUTEDIANDEYOUXIWENHUA,BINGXINGCHENGLERUJINYOUXIPUJIDUGAO、NIANLINGKUADUCENGGUANGDE“QUANMINCANYU”WANJIATEZHENG,WEIZHONGGUOSHOUYOUZAIRIBENDIQUFAZHANTIGONGLEFEIWOTURANG。CIWAI,ZAIYOUXILEIXINGFANGMIAN,RIBENSHOUYOUSHICHANGYIZHIYIRPG(JIAOSEBANYANYOUXI)HEXIUXIANLEIYOUXIWEIZHU,ZHEIYITEZHENGYEYUZHONGGUOSHOUYOUSHICHANGYONGHUXINGWEIXIANGSI,WEIZHONGGUORPGHEXIUXIANLEISHOUYOU“CHUHAI”TIGONGLELIHAOTIAOJIAN。

浙江风采网  ZHONGGUOYOUXIQIYEYINDIZHIYITUICHUJINGPINYOUXI。YIWANGYIYOUXIWEILI,CONG《YINYANGSHI》DAO《HUANGYEXINGDONG》,WANGYIYOUXITUANDUIJILEILERIBENSHICHANGCHANPINFAXINGJIYUNYINGDEBAOGUIJINGYAN,TANSUOCHUYITIAO“CHANPIN+TUIGUANGYUNYING”SHUANGXIANQUDONGDEHAIWAIBUJUCELVE。TONGSHI,WANGYIYOUXI“JINGPINCHUHAI”DEFAXINGCELVECHONGFENQIHERIBENWANJIADUIYOUXIPINZHIDEGAOBIAOZHUNYAOQIUHEDUIYOUXIQUANMIANTIYANDEZHONGSHI,SHIDEZHENGGEPINPAIZAIRIBENSHICHANGSHULILELIANGHAODEXINGXIANGYUKOUBEI。

浙江风采网  GENJUBUTONGYOUXILEIXINGXUANZEBUTONGSHICHANG。BUTONGHAIWAISHICHANGYONGYOUBUTONGDEYUYAN、YINGJIANHEWANGLUOQINGKUANG,YOUXIBENDIHUAGONGZUOYEBUJINXIANGTONG。YIDONGNANYASHICHANGWEILI,YOUXIYONGHUZHONGDUO,YUYANZHONGLEIDUO,BENDIHUAYAOQIUGAO,QIEDANGDIYONGHUSHOUJIYINGJIANPEIZHIYIBAN,YINCI,DANGYIKUANYOUXIXUYAODALIANGYONGHUTIYANCAINENGYOUGENGDUOLEQUSHI,DONGNANYASHICHANGWANGWANGCHENGWEISHOUXUAN。TENGXUNYOUXI《WANGZHERONGYAO》ZAIXUANZEHAIWAISHICHANGSHI,YOUXIANXUANZEWENHUADIYUANXIANGJINDETAIGUO、YUENANDENGDIQU,ZAIYANZHE“YIDAIYILU”ZOUJINTUERQISHICHANG。CIWAI,TENGXUNYOUXISHICHANGBUGAOJIPINPAIJINGLIGAOMINFENXI,《WANGZHERONGYAO》ZAIDONGNANYAZHISUOYINENGLVXIANTUPO,HEGUONEIZHINENGSHOUJIPINPAI“CHUHAI”FENBUKAI。

浙江风采网  CIWAI,ZHONGGUOYOUXIDECHENGGONGCHUKOUYEDEYIYUZHONGGUOYOUXIKAIFANGJUNTUANDEXUNSUCHENGZHANG。“JINXIENIANLAI,ZHONGGUOYOUXISHEJIZHEHEYOUXIKAIFASHANG,LIYONGJINGJIQUANQIUHUADEWAIBUHUANJING,CHONGFENBAWOSHUZIJINGJIDETEDIAN,LIYONGHULIANWANGKEFUSHICHANGBILEI,JINGGUOZHANGQIDEMOSUOJILEI,ZAIGUOJISHICHANGYUNYING、JISHUYANFAHEYOUXISHEJIDENGGEFANGMIANZHAODAOLEYITAOSHIHEJINRUMEIRIYOUXISHICHANGDEFANGSHI,CONGERBUDUANQUDECHENGGONG。”XIAOYONGLIANGSHUO。

  海外用户通过游戏了解中国文化

  ——YOUXICHANPINCHUKOU,BUJINJINGJIXIAOYIHAO,YEZAICHUANBOWENHUA;YICHENGSHUYOUZHIDEYUNYINGCELVE,TUOZHANHAIWAISHICHANG

浙江风采网  YOUXICHUKOU,BUJINNENGCHUANGZAOJINGJIJIAZHI,GENGNENGCHUANGZAOWENHUAJIAZHI。

浙江风采网  YOUXIWANJIALIJIAXINBIAOSHI:“WOXIAOSHIHOUXIHUANWANRIBENRPGYOUXI,RANHOUJIUXIHUANSHANGLERIBENLIUXINGYINLE,HAIRENSHILEYIXIERIBENCHUANTONGLEQI,LIRUCHIBAHETAIGU。”TANGGUANGYUZESHITONGGUO《CIKEXINTIAO》LEJIELEAIJIWENHUA;ZHENGCHENGTONGGUO《MOSHOUZHENGBA》RENSHILEXILASHENHUAZHONGDESHIJIUQISHI……YOUXI,SHIBUSHAO“80HOU”、“90HOU”LEJIEWAIGUOWENHUADEYIZHONGFANGSHI。

  SUIZHEZHONGGUOYOUXI“YANGFANCHUHAI”,YUELAIYUEDUODEHAIWAIYONGHUTONGGUOYOUXILEJIEZHONGGUOWENHUA。WANGYI《LVTUZHIBIN》ZAIRIBENYINFARECHAO,BUSHAORIBENWANJIAKAISHIXUEXIZHONGGUOWENYANWEN,SHENZHIBANQILESHICIDASAI、KAISHEZONGYIJIEMUJIANGSHUSANGUOLISHI。YOUXI,YISHIZHONGGUOWENHUA“ZOUCHUQU”DEZHONGYAOCHANYEZHIYI。

浙江风采网  YIDONGYOUXIQIYEJIALIANMENG(MGEA)MISHUZHANGHANZHIHAIBIAOSHI,ZHONGGUOYOUXICHANYECONGRUOZOUXIANGQIANG,YONGXIANCHUYIPIYOUZHIQIYEHEYOUXIUCHANPIN,BUJINMANZULEZHONGGUOGUANGDAYOUXIWANJIARIYIZENGZHANGDEXUQIU,HAICHUKOUHAIWAI,CUJINZHONGHUAWENHUADEDUIWAICHUANBO。

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