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闪亮的日子定慧网络上游戏广告“货不对板”?专家:涉嫌虚假宣传

来源:网络整理 编辑:深圳 时间:2020-02-10

浙江风采网YUANBIAOTI:WANGLUOSHANGYOUXIGUANGGAO“HUOBUDUIBAN”?ZHUANJIA:SHEXIANXUJIAXUANCHUAN

RUJIN,BUGUANSHIZAIYIDONGDUANHAISHIZAIPCDUAN,ZHIYAOSHANGWANGHUOZHEDAKAIYIXIEYINGYONGCHENGXU,JIUNENGKANDAOBUSHAOYOUXICHANGSHANGTOUFANGDEYOUXIGUANGGAO,DANXIAZAIHOUWANGWANG“HUOBUDUIBAN”,RANGWANJIAHUAIYISHIBUSHIXIAZAICUOLE。

QIANBUJIU,YIWEIZHIMINGZHUBOZHUANMENZUOLEYIQIFENXIYOUXIGUANGGAOXIANXIANGDESHIPIN。ZAISHIPINZHONG,TASHENETONGJIDIBIAODALEDUIYOUXIGUANGGAODEBUMAN。

“QIANGLIEYAOQIUYIXIEAppCHEXIAONEIXIEXUJIADEYOUXIGUANGGAO,YOUXIHUAMIANHENSHAONENGJIANDAOHEYOUXIGUANGGAOYIZHIDE,BAIBAIHAOFEILEWODESHIJIANHELIULIANG。”BEIJINGMOUGAOXIAODASANXUESHENGLIUBO(HUAMING)SHUO。

广告随处可见

内容并不一致

浙江风采网《FAZHIRIBAO》JIZHEFAXIAN,ZAIPCDUANYIDAKAIWANGYEJIUHUIKANDAOXUDUOYOUXIGUANGGAO,YOUXIEYONGXUANLIDETUPIANXIYINREN,YOUXIEZEZHIJIEYONGJINGDIANYOUXIZHONGDEHUAMIAN,ZUICHANGJIANDESHIYONG《CHUANQI》HE《ZHENSANGUOWUSHUANG》ZHEILIANGKUANYOUXIZHONGDEHUAMIAN,DABIANCHEYIXIYINREN。

ZHANXIANXINGSHIFENWEIJINGTAITU、DONGTAITUYIJIDUANSHIPIN,BINGPEISHANGZHURU“YIDAO7777YI”“ZHUANGBEIQUANKAODA”“MIANFEISONGVIP”“QUANTIANWUXIANSHUAboss”“JIPINZHUANGBEISUIBIANNA”“RMBHUISHOUZHUANGBEI”DENGGUANGGAOYU。YOUXIEYOUXIGUANGGAOYOUHAODUODAWANMINGXINGDAIYAN,DANJINRUYOUXIYIHOUJIUHUIFAXIAN,JIHUSUOYOUDEXUANCHUANYUDOUYANGUOQISHI。

ZAISHOUJIDUAN,DADUOSHUAppDOUSHAOBULEYOUXIGUANGGAODECUNZAI,ERQIEDOUSHIDONGTAITUHUOZHEDUANSHIPIN,GUANGGAOYUYUPCDUANCHABUDUO。“‘HUOBUDUIBAN’SHIZUICHANGJIANDE,ERQIEHAIMEIZENMEWANJIUTISHICHONGQIAN,BURANGENBENDABUGUOQU。”LIUBOSHUO。

浙江风采网《FAZHIRIBAO》JIZHEZAICHANGSHIJIKUANYOUXIHOUFAXIAN,YOUXIGUANGGAOCUNZAIZHUDUOWENTI。BIRU,XUANCHUANYUCHENG“KUAISUZHUCEZIDONGSHENGCHENGZHANGHAOMIMA”,ERTIYANZHIHOUFAXIANBUBANGDINGSHOUJI,BUSHURUYANZHENGMAGENBENBUNENGJINRUYOUXIJIEMIAN;XUANCHUANYUCHENG“MASHANGSHIWANFULIDUODUO,HONGBAOMASHANGLING”,ERZAISHIWANZHIHOUFAXIAN,LINGQUHAIXUCHONGQIAN,ERQIEHONGBAOSHIZAIYOUXIZHONGYONGDE;XUANCHUANYUCHENG“ZHUANGBEIMIAOHUISHOU,RMBMIAODAOZHANG”,ERSHIJISHANG,ZHUANGBEIHUISHOUDEDAODESHIYOUXIZHONGDEYUANBAO,BINGFEIZHENZHENGDEJINQIAN。

浙江风采网LIUBOGAOSU《FAZHIRIBAO》JIZHE,ZUIRANGTAJIESHOUBULEDESHIGUANGGAOGUANBIANNIUBUHAOZHAO,YIBUXIAOXINJIUDIANCUO。ZAIWANYOUXISHIXIANGTUICHUFUKUANJIEMIAN,“TUICHUFUKUAN”ANNIUTONGYANGBUHAOZHAO。

游戏货不对板

涉嫌虚假宣传

浙江风采网“ZHEIXIEGUANGGAOYISHEXIANXUJIAXUANCHUAN。”JINGDINGLVSHISHIWUSUOLVSHIZHANGXINGSHUIGAOSU《FAZHIRIBAO》JIZHE,WANGLUOXUJIAXUANCHUANSHIZHIZAISHANGYEHUODONGZHONG,JINGYINGZHELIYONGGUANGGAOHUOQITAFANGFADUISHANGPINHUOZHEFUWUZUOCHUYUSHIJINEIRONGBUXIANGFUDEXUJIAXINXI,DAOZHIKEHUHUOXIAOFEIZHEWUJIEDEXINGWEI。“ZHEIZHONGXINGWEIWEIFANCHENGSHIXINYONGYUANZE,WEIFANGONGRENDESHANGYEZHUNZE,SHIYIZHONGYANZHONGDEBUZHENGDANGJINGZHENGXINGWEI。”

JUJIESHAO,FANBUZHENGDANGJINGZHENGFADIBATIAOGUIDING,JINGYINGZHEBUDEDUIQISHANGPINDEXINGNENG、GONGNENG、ZHILIANG、XIAOSHOUZHUANGKUANG、YONGHUPINGJIA、CENGHUORONGYUDENGZUOXUJIAHUOZHEYINRENWUJIEDESHANGYEXUANCHUAN,QIPIAN、WUDAOXIAOFEIZHE。JINGYINGZHEBUDETONGGUOZUZHIXUJIAJIAOYIDENGFANGSHI,BANGZHUQITAJINGYINGZHEJINXINGXUJIAHUOZHEYINRENWUJIEDESHANGYEXUANCHUAN。

TONGSHI,GUANGGAOFADISANTIAOGUIDING,GUANGGAOYINGDANGZHENSHI、HEFA,YIJIANKANGDEBIAOXIANXINGSHIBIAODAGUANGGAONEIRONG,FUHESHEHUIZHUYIJINGSHENWENMINGJIANSHEHEHONGYANGZHONGHUAMINZUYOUXIUCHUANTONGWENHUADEYAOQIU。DISITIAOGUIDING,GUANGGAOBUDEHANYOUXUJIAHUOZHEYINRENWUJIEDENEIRONG,BUDEQIPIAN、WUDAOXIAOFEIZHE。GUANGGAOZHUYINGDANGDUIGUANGGAONEIRONGDEZHENSHIXINGFUZE。

ZAIZHONGGUOCHUANMEIDAXUEFALVXIFUZHURENZHENGNINGKANLAI,YOUXIGUANGGAOXUANCHUANDEHUAMIANHUOSHIPINYUYOUXIBUXIANGGUAN,HUOZHEGUANGGAONEIRONGYUSHIJIBUFU,DOUSHIQIPIAN、WUDAOXIAOFEIZHE,GOUCHENGXUJIAXUANCHUAN。

ZAIXUDUOYOUXIGUANGGAOZHONGDOUANSHIKEHUISHOUZHUANGBEI,QISHISHIYONGYOUXIZHONGDEYUANBAOHUISHOU,SHENZHIBUHUISHOU,ZHEIZHONGGUANGGAOSHEJINAXIEWENTI?

浙江风采网ZHANGXINGSHUIRENWEI,ZHEISHEXIANWEIFANGUANGGAOFA。GUANGGAOFADIBATIAOGUIDING,GUANGGAOZHONGDUISHANGPINDEXINGNENG、GONGNENG、CHANDI、YONGTU、ZHILIANG、CHENGFEN、JIAGE、SHENGCHANZHE、YOUXIAOQIXIAN、YUNNUODENGHUOZHEDUIFUWUDENEIRONG、TIGONGZHE、XINGSHI、ZHILIANG、JIAGE、YUNNUODENGYOUBIAOSHIDE,YINGDANGZHUNQUE、QINGCHU、MINGBAI。GUANGGAOZHONGBIAOMINGTUIXIAODESHANGPINHUOZHEFUWUFUDAIZENGSONGDE,YINGDANGMINGSHISUOFUDAIZENGSONGSHANGPINHUOZHEFUWUDEPINZHONG、GUIGE、SHULIANG、QIXIANHEFANGSHI。FALV、XINGZHENGFAGUIGUIDINGGUANGGAOZHONGYINGDANGMINGSHIDENEIRONG,YINGDANGXIANZHU、QINGXIBIAOSHI。

浙江风采网ZHENGNINGSHUO:“YOUXIGUANGGAOZHONGANSHIJINQIANHUISHOUZHUANGBEI,QISHISHIYONGYOUXIZHONGDEYUANBAOHUISHOU,SHUYUGUANGGAONEIRONGBUQINGCHU,WEIFANLEGUANGGAOFADIBATIAODEGUIDING。GENJUGUANGGAOFADIWUSHIJIUTIAODEGUIDING,SHICHANGJIANDUGUANLIBUMENKEYIZELINGTINGZHIFABUGUANGGAO,DUIGUANGGAOZHUCHUSHIWANYUANYIXIADEFAKUAN。”

浙江风采网ZHENGNINGRENWEI,CIJUHAISHEXIANWEIFANGUANGGAOFADIERSHIBATIAODEGUIDING。GENJUGUANGGAOFADIWUSHIWUTIAODEGUIDING,SHICHANGJIANDUGUANLIBUMENKEYIZELINGTINGZHIFABUGUANGGAO,ZELINGGUANGGAOZHUZAIXIANGYINGFANWEINEIXIAOCHUYINGXIANG,CHUGUANGGAOFEIYONGSANBEIYISHANGWUBEIYIXIADEFAKUAN,GUANGGAOFEIYONGWUFAJISUANHUOZHEMINGXIANPIANDIDE,CHUERSHIWANYUANYISHANGYIBAIWANYUANYIXIADEFAKUAN;LIANGNIANNEIYOUSANCIYISHANGWEIFAXINGWEIHUOZHEYOUQITAYANZHONGQINGJIEDE,CHUGUANGGAOFEIYONGWUBEIYISHANGSHIBEIYIXIADEFAKUAN,GUANGGAOFEIYONGWUFAJISUANHUOZHEMINGXIANPIANDIDE,CHUYIBAIWANYUANYISHANGERBAIWANYUANYIXIADEFAKUAN,KEYIDIAOXIAOYINGYEZHIZHAO,BINGYOUGUANGGAOSHENCHAJIGUANCHEXIAOGUANGGAOSHENCHAPIZHUNWENJIAN、YINIANNEIBUSHOULIQIGUANGGAOSHENCHASHENQING。

规范游戏广告

亟待完善立法

DUIYUYOUXILEIGUANGGAOGAIRUHEGUIFANNI?

ZHANGXINGSHUIJIANYI,SUOYOUYOUXIDOUXUYAOTIGONGRUXIAZIZHI:SHOUXIAN,DANYIYOUXITUIGUANG,XUYAOTIGONGWENHUABUBEIAN、SHENPIZHENGMING、GUOJIAXINWENCHUBANGUANGDIANZONGJUPIZHUNDEBANHAO;QICI,YOUXIPINGTAIXUTIGONGWANGLUOWENHUAJINGYINGXUKEZHENGHEWANGLUOCHUBANFUWUXUKEZHENG;YOUXIPINGTAITUIGUANGDANYIYOUXI,XUYAOTIGONGGAIYOUXIDEWENHUABUBEIAN、SHENPIZHENGMING、GUOJIAXINWENCHUBANGUANGDIANZONGJUPIZHUNDEBANHAO,YOUXIPINGTAIDEWANGLUOWENHUAJINGYINGXUKEZHENGHEWANGLUOCHUBANFUWUXUKEZHENG。

浙江风采网TONGSHI,HAIXUZUNSHOURUXIAGUIDING:GUANGGAOZHONGDEJIANGLIMIAOSHUKEYISHIYOUXIZHONGDEXUNIHUOBI、WUPIN、ZHUANGBEIDENG;YOUXIXINGYEGUANGGAOZHONGBUKECHUXIANXUJIADAOJISHI;YOUXILEIAppGUANGGAOBIXUTIANJIADUIYINGAppMINGCHENGHUOlogo,QIEYULUODIYEYIZHI,BUDEYUGUANGGAOYUHUNHESHIYONG,XUTUCHUXIANMINGDEZHANSHI;YOUXILEIGUANGGAOTUPIANSHEJIDISANFANGDONGMANRENWUHUOZHEBIAOZHIXINGTUBIAODENGNEIRONGSHI,XUTIGONGXIANGGUANSHOUQUANZIZHI;YOUXIGUANGGAOBUDEHANYOUKUADANEIRONG;YOUXIGUANGGAONEIRONGXUYAOJUBEIKESHIBIEXING,BUKEGUODUDUIJIMOHUBUQING;YOUXIXINGYELINGQULEIGUANGGAOZHONG,LINGQUDEXIANGTONGWUPINTUBIAOBUDECHAOGUOLIANGGE。

ZHENGNINGRENWEI,DIYISHIFABUYOUXIGUANGGAODEWANGLUOPINGTAIYINGDANGJIAQIANGZIZHISHENHEHENEIRONGSHENHE。ZIZHIFANGMIAN,CANZHAO《GUANYUYIDONGYOUXICHUBANFUWUGUANLIDETONGZHI》,ZAITUIGUANGDANYIYOUXISHI,YINGDANGTIGONGWENHUABUBEIAN/SHENPIZHENGMINGHEGUOJIAXINWENCHUBANGUANGDIANZONGJUPIZHUNDEBANHAO,YOUXIPINGTAIYINGDANGTIGONGWANGLUOWENHUAJINGYINGXUKEZHENGHEWANGLUOCHUBANFUWUXUKEZHENG。NEIRONGFANGMIAN,CANZHAO《YIDONGYOUXINEIRONGGUIFAN(2016NIANBAN)》DEGUIDING,YOUXIBUDEHANYOU“XUANYANGYINHUI、DUBO、BAOLIHUOZHEJIAOSUOFANZUI”DENEIRONG,BUDEHANYOUYOUFAWEICHENGNIANRENMOFANGWEIFANSHEHUIGONGDE、WEIFAFANZUIDEXINGWEIDENEIRONGYIJIFANGHAIWEICHENGNIANRENSHENXINJIANKANGDENEIRONG。WANGLUOPINGTAIZAIFABUGUANGGAOQIAN,YINGDANGWANCHENGDUIYOUXIGUANGGAODEZIZHISHENHEHENEIRONGSHENHE。

浙江风采网DIERSHIFABUYOUXIGUANGGAODEWANGLUOPINGTAIYINGDANGSHELIJUBAOTUJING。WEIJIAQIANGDUIYOUXIGUANGGAODEGUANLI,WANGLUOPINGTAIYINGDANGTIGONGJUBAOFANGSHI。ZAIJIEDAOJUBAOSHI,YINGDANGHESHIJUBAONEIRONG,GENJUHESHIJIEGUOCAIQUSHANCHUDENGCUOSHI。

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