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中专中技招考网58同镇发布2019下沉市场用户报告:超75%收入低于5000元,每周都网购

来源:网络整理 编辑:深圳 时间:2019-09-18

浙江风采网  JINRI,58TONGZHENFABU《2019XIACHENSHICHANGYONGHUDIAOYANBAOGAO》(YIXIAJIANCHENG“BAOGAO”),CAIQUDINGLIANGYANJIUFANGFA,DUIQUANGUOXIACHENSHICHANGYONGHUDEJIBENTEZHENG、RICHANGXIAOFEIXINGWEI、SHENGHUOYULEXIGUANDENGFANGMIANJINXINGLEDIAOYAN。BAOGAOXIANSHI,XIACHENSHICHANGYONGHUZHONG,75.67%YUEJUNSHOURUZAI5000YUANYIXIA,58.23%YONGYOUCHENGYONGCHE,41.04%YOUFANGWUDAI;XIACHENSHICHANGYONGHUQINGLAI3000YUANJIYIXIAJIAWEIDESHOUJI,PINGJUNMEITIANSHIYONGSHOUJI5.39XIAOSHI,YUEJUNWANGGOU5.8CI,63.4%DEYONGHUPIANAIXIANSHANGGOUWU;PINGJUNYONGYOU7GEYISHANGCHANGYONGSHOUJIApp,SHEJIAORUANJIANBIBUKESHAO。

  下沉市场用户群体中青年居多,从事职业种类繁多

  SUIZHERENKOUCHENGZHENHUALVTIGAO,XIACHENSHICHANGXIAOFEISHENGJIZAITISU。BAOGAOXIANSHI,ZAIXIACHENSHICHANG,YONGHUNIANLINGJIZHONGZAI20-50SUI,QIZHONG31-40SUIQINGNIANRENJUDUO。CONGQUYUSHANGLAIJIANG,XIACHENSHICHANGHULIANWANGYONGHUZHUYAOFENBUZAISHANDONG、HEBEI、HENAN、GUANGDONG、JIANGSUDENGRENKOUDASHENGJIJINGJIFADASHENGFEN,TAMENYESHI58TONGZHENJINRUSHIJIANJIAOZAO、SHICHANGHUAYUNYINGGENGCHONGFENDEQUYU。

  BAOGAOHAIFANYING,90%YISHANGDEYONGHUXUELIZAIDAZHUANJIYIXIA,CHUZHONGXUELIZHEZHANBIZUIGAO,DADAO38.12%,QICISHIGAOZHONGHEZHONGZHUANXUELIYONGHU,ZHANBIWEI35.22%。XIACHENSHICHANGYONGHUCONGSHIDEZHIYEZHONGLEIFANDUO,QIZHONG,15.89%DEYONGHUZAIJIAWUNONG,15.21%DEYONGHUSHIGETIGONGSHANGHU,27.17%DEYONGHUZAISIQIHUOQITALEIXINGQIYEGONGZUO,YEYOU7.61%DEYONGHUZAIJIGUANJISHIYEDANWEIJIUZHI。JU58TONGZHENDIAOYANSHUJUXIANSHI,XUELISHUIPINGZHIYUEZHEXIANYUJUMINJIUYEFANWEI,CHUZHONGJIYIXIAXUELIJUMINDADUOWUNONGHUOCONGSHIJIANZHUGONGREN、ANBAODENGTILILAODONG,DAZHUANYISHANGXUELIZHEYICONGSHIJIGUAN、JIAOSHI、YISHENGDENGGONGZUOWEIZHU。

  BAOGAOHAIBIAOMING,77.26%DEXIACHENSHICHANGYONGHUDOUYICHENGJIAYOUZINV,SHENGYUYUANWANGGAOYUYIERXIANCHENGSHI,YOULIANGGEJIYISHANGZINVDEYONGHUZHANZONGSHUBILIDADAO41.94%。YUYIERXIANCHENGSHIJUMINXIANGBI,XIAOZHENJUMINZAISHANYANGLAOREN、FUYUHAIZI、MAICHEMAIFANGDENGFANGMIANDEJINGJIYALIJIAOXIAO,GENGYUANYIXUANZESHENGERYUNV,JINXIANGTIANLUNZHILE。

  月均收入普遍低于5000元,手机成为不可或缺的伴侣

  BAOGAOXIANSHI,75.67%DEYONGHUYUEJUNSHOURUWEI5000YUANJIYIXIA,ZHEIYUXIANYUJINGJIJIEGOUJIAOWEIJIANDAN、JINGJIZHUTIDANYIYOUGUAN。JINGUANYUESHOURUBUGAO,DABUFENJUMINBINGWUFANGDAIYALI,41.04%DEYONGHUYOUFANGWUDAI,ZHUFANGYALIXIAOYUYIERXIANCHENGSHIJUMIN。CIWAI,58.23%DEYONGHUYONGYOUCHENGYONGCHE,CHEXINGJIAGEJIZHONGZAI5-15WANZHIJIAN。ZHEIYIWEIZHE,XIACHENSHICHANGYONGHUDEJINGJIYALIJIAOXIAO,JUYOUGENGGAODEXIAOFEIQIANLI。

浙江风采网  TONGSHI,BAOGAODUIYONGHUDESHOUJISHIYONGQINGKUANGJINXINGLEFENXI,SHUJUXIANSHI,XIACHENSHICHANGYONGHUSHIYONGSHOUJIPINPAIDEQIANSANWEISHIOPPO、HUAWEI、vivo,SHOUJIJIAWEIPIANHAOJIZHONGZAI1000-3000YUAN,SHIYONGPINGGUOSHOUJIDEYONGHUQUNTIPIANNIANQING。ZAISHOUJIPINPAIDEXUANZESHANG,XIACHENSHICHANGYONGHUZHUZHONGSHIYONGXING,ZHONGDIDUANDEGAOXINGJIABISHOUJISHISHOUXUAN。JU58TONGZHENDIAOYANSHUJUXIANSHI,XIACHENSHICHANGYONGHUPINGJUNMEITIANDEXIUXIANYULESHIJIANWEI4.01XIAOSHI,PINGJUNMEITIANSHIYONGSHOUJI5.39XIAOSHI,SHOUJIYICHENGWEIBIBUKESHAODE“SHENGHUOBANLV”。

  人均每月5.8次网购,线下消费爱“下馆子”

浙江风采网  BAOGAOHAIFANYING,YUKANDIANSHI、TIYUDUANLIAN、SHEJIAO、DUSHUKANBAOXIANGBI,XIACHENSHICHANGYONGHUGENGXIHUANYONGSHOUJISHANGWANG,63.72%DEYONGHUYONGSHOUJISHUADUANSHIPIN、LIULANXINWENZIXUN、SHIYONGSHEJIAORUANJIAN。CHULESHOUJISHANGWANG,XIACHENSHICHANGYONGHUHAIREZHONGYUWANGGOU,MEIRENYUEJUNWANGGOU5.8CI,KEJIAN,HULIANWANGDEKUAISUPUJI,RANGXIACHENSHICHANGYONGHUDEXIAOFEINENGLIHEYIDONGGOUWUQIANLIWENBUSHIFANG,63.4%DEYONGHUGENGPIANAIXIANSHANGGOUWU。

  ZAIXIACHENSHICHANG,XIANSHANGYUXIANXIAXIAOFEICHANPINLEIXINGJUYOUYIDINGDECHAYI。YONGHUXIANXIAXIAOFEIZUICHANGJIANDESHIGOUMAICANYINSHIPIN,QICISHIGOUMAISHENGHUOYONGPINHEFUZHUANGXIEMAO。YONGHUXIANSHANGXIAOFEIZUIGAOPINDESHIGOUMAIFUZHUANGXIEMAO,QICISHIGOUMAISHENGHUOYONGPINHECANYINSHIPIN。ZHEIYEBIAOMING,XIACHENSHICHANGYONGHUGENGYUANYIZAIXIANXIATIYANFUWU,ZAIXIANSHANGGOUMAISHANGPIN。

  CIWAI,XIACHENSHICHANGYONGHUZAIXIANSHANGGOUWUZHUIQIUDEZHUYAOSHIKOUBEI,QICISHIJIAGEHEPINPAI,ZAIXIANXIAXIAOFEIGENGZHUZHONGJIAGE,QICISHIPINPAIHEKOUBEI。ZHEIYIWEIZHE,XIANYUYONGHUZAIXIANSHANGGOUWUSHI,BUHUIMAORANXUANZEDIJIASHANGPIN,ERSHIYAOCANKAOQITAXIAOFEIZHEDEYIJIAN,CAIHUIZUOCHUGOUWUXUANZE。

浙江风采网  BAOGAOXIANSHI,XIACHENSHICHANGYONGHUPINGJUNMEIRENYONGYOU7GEYISHANGCHANGYONGSHOUJIApp,SHEJIAORUANJIANBIBUKESHAO。CIWAI,“SHURENSHEHUI”ZAIXIACHENSHICHANGXIAOYINGXIANZHU,QINPENGHAOYOUSHIYONGHUZUIZHIDEXINLAIDERENMAIGUANXI。SHOUJIWANGLUOGUANGGAO、XIAOXINGLUYAN、GONGLUZHUGANDAODEDAGUANGGAOPAIXINXISHIXIYINXIACHENSHICHANGYONGHUZHUYILIDEQIANSANMING,DIANNAOWANGLUOGUANGGAOPAIMINGKAOHOU。

  WEIRAOXIACHENSHICHANGXIANZHUANG,58TONGZHENBUJINDUIYONGHUJINGZHUNHUAXIANG,JIGUANGDASHANGJIATIGONGSHIYONGDESHUJUCANKAO,YETONGGUOQUANGUOSHANGWANMING58TONGZHENZHANZHANG,HUIJIFABUZHAOPIN、ERSHOUCHE、BENDIFUWUDENGXINXI,WEIXIACHENSHICHANGYONGHUDAILAIYOUZHIGAOXIAODESHENGHUOXINXIFUWU。ZAI58TONGZHENDEZHULIXIA,GENGDUOXIACHENSHICHANGYONGHUNENGBIANJIEGAOXIAODIHUODESUOXUXINXI,LEXIANGJIANDANMEIHAODESHENGHUOFUWUTIYAN。

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