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吉林:狠抓品牌建设赋能人参产业高质量发展

来源:网络整理 编辑:深圳 时间:2019-06-20

浙江风采网SUIZHEQUANQIUJINGJIYITIHUAFAZHAN,“ZHONGGUOPINPAIRI”DESHELI。PINPAIDUIRENMENDESHENGHUOYUELAIYUEFAHUIZHEZHONGYAODEZUOYONG。QUYUPINPAIDECHENGGONGDAZAO,JIANGZHIJIECHENGWEIZHUTUIQUYUJINGJIFAZHANDEZHONGYAOFAMA。

凝心聚力建设“长白山人参”品牌

JINNIANLAI,“ZHANGBAISHANRENCAN”ZAIJILINSHENGWEI、SHENGZHENGFUDEGAODUZHONGSHIXIA,ZOUCHULEYITIAOKUAYUESHIFAZHANZHILU。

浙江风采网2009NIAN10YUE,“ZHANGBAISHANRENCAN”CHENGWEIZAIGUOJIAGONGSHANGZONGJUZHUCESHIYONGDEZHENGMINGSHANGBIAO,FANCHANZIZHANGBAISHANTEDINGDIYUFANWEINEIDERENCANHEYIQIWEIYUANLIAOJIAGONGDERENCANZHIPIN,QIEDADAO“ZHANGBAISHANRENCAN”PINPAIBIAOZHUNYAOQIUDEDOUYOUZIGESHENQINGZHENGMINGSHANGBIAODESHIYONG。CONGCI,ZHENGSHIKAIQILE“ZHANGBAISHANRENCAN”QUYUGONGYONGPINPAIDEJIANSHEZHILU。

2010NIAN,SHENGZHENGFUCHUTAILE《JILINSHENGRENMINZHENGFUGUANYUZHENXINGRENCANCHANYEDEYIJIAN》,ZAIQUANSHENGSHISHIRENCANCHANYEZHENXINGGONGCHENG,“ZHANGBAISHANRENCAN”CHENGLILEPINPAIGUANLIWEIYUANHUI,FUZEPINPAICHANPINSHAIXUANHEPINPAIGUANLIGONGZUO;YANJIUZHIDING“ZHANGBAISHANRENCAN”PINPAIJICHANPINGUANLISHISHIXIZE;QUEDINGPINPAIQIYE、PINPAIYUANLIAOLAIYUAN、PINPAICHANPINRENZHENGDENGBIAOZHUN,MINGQUELEPINPAIJIANSHESHISHIBUZHOUDENG。

2012NIAN,SHENGZHENGFUCHUTAILE《JILINSHENGRENCANGUANLIBANFA》,SHENGRENDAZHENGSHIBANBUSHISHILE《JILINSHENGRENCANCHANYETIAOLI》,RENCANCHANYEGUANLIJIUCINARUFAZHIHUAGUANLIGUIDAO。“ZHANGBAISHANRENCAN”QUELILEPINPAITEXUYUNYINGSHANG,ANZHAOTONGYIDIANMIANXINGXIANG、TONGYIBAOZHUANGSHEJI、TONGYIJINGYINGLINIANDESILU,ZHENGJIPINPAIJIAMENGSHANG;SHENQINGSHELILE“ZHANGBAISHANRENCAN”GUANWANG,BINGZAITAOBAO、JINGDONG、TIANMAODENGDIANZISHANGWUYINGXIAOWANGZHANSHANGKAISHEWANGDIAN。

浙江风采网2017NIAN,“ZHANGBAISHANRENCAN”CONGPINPAIJIAZHIDINGWEI、XINGXIANGZHONGSU、CHUANBOCELVE、SHISHILUJINGDENGFANGMIANJINXINGSHENDUCEHUA,ZHONGXINGUIHUA“ZHANGBAISHANRENCAN”PINPAIZHANLVEKUANGJIA,JINXINGLEPINPAIXINXINGXIANGFABU,JIAKUAIPINPAIJIANSHEJINDU。SHENQINGZHUCELEMADELILIANMENG82GECHENGYUANGUOHE10GETEDINGGUODE“ZHANGBAISHANRENCAN”GUOJISHANGBIAO;WANCHENGLEZHONGGUO“CHIMINGSHANGBIAO”、JILINSHENG“ZHUMINGSHANGBIAO”HEZHANGCHUNSHI“ZHIMINGSHANGBIAO”DERENDING;BINGQIEJIANLILERENCANBIAOZHUNHUASHENGCHANJIDI150YUGE,XINALIANMENGCHENGYUAN7000DUOREN,HANGAIDONGBEISANSHENGYUE70%DEZHONGZHIHU,WEIXIAYIBUQUANMIANSHIXIANZHANGBAISHANRENCANPINPAICHANPINKEZHUISUDIANDINGJICHU。

JISHACHENGTA,JIYECHENGQIU。JIEZHIMUQIAN,“ZHANGBAISHANRENCAN”PINPAICHANPINSHENGCHANQIYEDADAO44HU,PINPAICHANPIN152ZHONG,NIANZHUANHUAYUANLIAORENCAN5000DUODUN。XIANHOUHUODE“2016NIANDUZHONGGUONONGCHANPINWANGLUOPINPAIWUSHIQIANG”;“ZHONGGUOSHANGBIAOJINJIANG”TIMING;“2017ZUISHOUXIAOFEIZHEXIAIDEZHONGGUONONGCHANPINQUYUGONGYONGPINPAI”;“2017ZHONGGUONONGCHANPINQUYUGONGYONGPINPAIJIAZHI”BAIQIANGBANGDANSHANGDIYI;“2018YATAIZHIMINGTECHAN”;“2018ZHONGHUAPINPAISHANGBIAOBOLANHUIJINJIANG”;2019NIAN“ZHANGBAISHANRENCAN”HUOQUYUGONGYONGPINPAI“SHENNONGJIANG”SHURONG。

品牌引领赋能人参产业发展

浙江风采网SUIZHE“ZHANGBAISHANRENCAN”PINPAIBUDUANZOURUDAJIANGNANBEI,SHENRUQIANJIAWANHU。

浙江风采网JINRI,SHENGNONGYENONGCUNTINGXIANGGUANFUZERENZAIQUANSHENGRENCANCHANYEZHONGDAJISHUXIETONGTUIGUANGXIANGMUXIANCHANGJINGYANJIAOLIUPEIXUNBANSHANGFABIAOJIANGHUA,TAZHICHU,DANGXIARENCANCHANYEMIANLINDEFAZHANJIYU,YISHIZHENGCEZHICHILIDUYUELAIYUEDA。SHENGWEI、SHENGZHENGFULINGDAOGAODUZHONGSHIRENCANCHANYEDEFAZHAN,JIANGZHENXINGRENCANCHANYETISHENGDAOZHANLVEXINGXINXINGCHANYEDEGAODULAIZHUA,ZHENGFUMEINIANDOUNACHUCAIZHENGZHUANXIANGZIJINZHONGDIANYONGYUFUCHIRENCANCHANYEFAZHAN。ERSHISHICHANGQIANJINGYUELAIYUEHAO。SUIZHERENMENRENMINSHOURUSHUIPINGBUDUANTIGAO,CHENGXIANGJUMINDEBAOJIANYISHIHEDUIBAOJIANPINDEXUQIUKUAISUZENGZHANG。HANGUO5100WANRENKOURENJUNNIANXIAOHAORENCAN400KE,WOGUO13YIREN,RUGUORENJUNNIANXIAOHAORENCANLIANGDADAO40KE,ZEKEXIAOHAO52WANDUNDERENCAN,KEJIANWEILAISHICHANGKONGJIANJUDA。SANSHISHENGCHANZHEJIJIXINGYUELAIYUEGAO。“ZHANGBAISHANRENCAN”QUYUGONGYONGPINPAIJINGGUODUONIANDAZAO,ZHIMINGDUHEYINGXIANGLIZHUNIANTISHENG,ZAIYOUZHIYOUJIADESHICHANGJINGZHENGJIZHIZUOYONGXIA,JINYIBUZENGQIANGLEFAZHANRENCANCHANYEDEYUANDONGLI。

浙江风采网XIANZAI,JILINSHENGRENCANJIAGONGYEYOUTUPOXINGJINZHAN,RENCANZHUANHUAZENGZHISUDUJIAKUAI,CHANPINZHONGLEIHECHANSHENGDEJINGJIXIAOYICHENGJIHEJISHUZENGZHANG。DAIZHUANHUAKEYANCHENGGUOZENGDUO,YIJINGJINRUSHICHANGDEYOUYAOPIN、SHIPIN、BAOJIANPIN、HUAZHUANGPIN、SHENGWUZHIPIN5DAXILIEYUEQIANZHONGCHANPIN,JIDACUJINLEJILINSHENGRENCANCHANYEYOUYUANLIAOXINGXIANGJIAGONGZENGZHIXINGZHUANBIAN。

浙江风采网SHENGNONGYENONGCUNTINGXIANGGUANFUZERENTONGSHIHAIBIAOSHI,2019NIAN《GUANYUTUIJINRENCANCHANYEGAOZHILIANGFAZHANDEYIJIAN》MINGQUEMUBIAORENWU:DAO2025NIAN,CANYECHANZHILIZHENGSHIXIAN1200YIYUAN。YINCI,QUANSHENGSHANGXIAYAOQIESHIBARENCANCHANYEZUOWEIJINGJIFAZHANGONGZUODEZHONGDIANLAIKEXUEMOUHUA、JINGXINZUZHI,DALIXUANCHUANTUIGUANG“ZHANGBAISHANRENCAN”PINPAIYIJIJILINRENCANCHANYEFAZHANTESHUDIYUYOUSHI、JISHUYOUSHI、CHANYEYOUSHIHELISHIWENHUACHUANCHENGYOUSHI。BUDUANTISHENGJISHUSHUIPINGHECHANPINZHILIANG,JIADARENCANHOUXUXILIECHANPINDEYANFALIDU,JIAKUAISHIXIAN“YUAN”ZIHAOCHANPINXIANGJINGSHENJIAGONGCHANPINDEZHUANBIAN,QUANMIANTIGAORENCANJINGSHENJIAGONGCHANZHIDESHICHANGFENE,KUODAQUANSHENGRENCANZONGCHANZHI,YOUXIAOTUIJINQUANSHENGRENCANCHANYESHIXIANGAOZHILIANGFAZHAN。

浙江风采网XINSHIDAI,XINZHENGCHENG。“ZHANGBAISHANRENCAN”PINGJIEPINPAIDEYINGXIANGLIBIJIANGDAIDONGDONGBEILAOGONGYEJIDIRENCANCHANYEZHENZHENGCHENGWEIJINGJIZENGZHANGDEXINLIANGDIAN,SHANQUZONGHEKAIFADEXINTUPOKOU,NONGMINZENGSHOUZHIFUDEXINTUJING,XIANGCUNZHENXINGFAZHANDEXINZHIHUI!

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